It feels good to be recognized. Trophies and awards give people a sense of accomplishment and something tangible to show for all of their hard work. People spend a lot of time on their Web sites and put a lot of hard work into them. So create an award and a fancy logo and give it to Web sites that you fancy. The following year, require the sites to pay a small fee ($5-$10) to keep the award. Tell them it’s a maintenance or administration fee. People will usually pay a little money to keep their egos up. Tie this idea together with the directory idea and create a directory of sites that have received your award and the award will be more valuable to the recipients (and they’ll be more likely to pay the fee to keep it).